I'm a UX and visual designer with over two decades of experience shaping digital products across diverse industries. I originally from Hong Kong, now based in the UK. My career journey spans dynamic environments, including digital agencies, innovative startups, and major media players like StarTV News Corp and Yahoo! HK. This rich background has cultivated a comprehensive skill set, enabling me to successfully lead projects from impactful marketing campaigns to large-scale portal websites and engaging social media initiatives.
I specialize in developing practical solutions that seamlessly blend human-centric design with compelling aesthetics. I'm deeply invested in the design process: from understanding user needs and pinpointing challenges, to generating insightful solutions and bringing them to life through visually stunning designs. I firmly believe effective design achieves a harmonious balance between functionality and form. My goal is to create intuitive and memorable user journeys that build strong brand loyalty
Outside work, I find immense joy in wood sculpture and crafting custom furniture. This hands-on pursuit allows me to express creativity in a tangible form, providing a refreshing contrast to the digital realm while reinforcing my appreciation for usability and thoughtful construction.