I uncover real user needs, rapidly validate ideas, and refine them into high-impact, market-ready solutions.
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I’m a Strategic Product Designer with over 20 years of experience delivering digital products across agencies, startups, and global media organizations, including StarTV News Corp and Yahoo! Hong Kong. Originally from Hong Kong and now based in the UK, I bring a cross-market perspective shaped by fast-moving and highly competitive digital environments.
My work spans performance-driven campaigns, large-scale content platforms, and product-led ecosystems. This breadth enables me to navigate complexity with clarity — aligning user needs, business objectives, and execution strategy from concept to launch.
Today, I integrate AI-accelerated workflows into research, ideation, and prototyping to shorten validation cycles and sharpen decision-making. By combining structured product thinking with modern tools, I move ideas efficiently from exploration to market-ready solutions.